How Fidel’s Hash Holes Are Redefining the Infused Pre-Roll Market
Fidel’s Hash Holes have emerged as a defining force in the infused pre-roll category, setting new standards for quality, craftsmanship, and innovation. Behind the brand is Shant Damirdjian, widely known as Fidel Hydro, a respected cultivator, breeder, and cannabis connoisseur whose deep-rooted passion for the plant has shaped one of the most recognizable infused pre-roll products in California.
The Journey of Fidel Hydro
Born in Pasadena and raised between California and Lebanon, Damirdjian was introduced to cannabis cultivation at a young age by his brother Serge, a cannabis entrepreneur and co-founder of the Cookies Maywood dispensary. Differences between hash holes and infused joints are often discussed within the same culture of craft cannabis that shaped his early learning. Under Serge’s guidance, Fidel learned the fundamentals of cultivation, including lighting, genetics, and nutrients.
At just 18, Damirdjian began working as a bag boy at his brother’s hydroponic shop. He remained there for nearly nine years, building industry connections, consulting growers, and refining his cultivation knowledge. It was during this period that the identity of “Fidel Hydro” was born-a nickname inspired by unique branding culture and individuality within the cannabis community.
From Cultivator to Brand Founder
By 2017, Damirdjian had already gained recognition for standout strains such as Mad Man OG and a highly sought-after cut of Runtz. That same year, he officially launched Fidel’s, transforming his personal reputation into a formal brand. In 2018, Fidel’s Hash Holes entered the Bay Area’s traditional market and quickly gained attention.
What Makes Hash Holes Unique
Fidel’s Hash Holes are crafted using premium ingredients and meticulous rolling techniques.
Product highlights include:
- High-quality cannabis flower
- Six-star ice water hash (top-tier hash quality)
- Two size options:
- Original Hash Hole: 2.5g flower + 1g hash rosin
- Mini Hash Hole: 1.5g flower + 0.5g hash rosin
These infused joints are known for their signature “hole” of hash rosin running through the center, delivering a slow, even burn and a powerful experience.
The Inspiration Behind the Hash Hole
The concept originated during a 2018 trip to Spannabis in Barcelona, where Fidel rolled joints featuring California flower and six-star hash rosin. The combination stood out in an international setting, inspiring him to formalize the concept. Upon returning home, he committed to bringing Hash Holes to a wider audience, even hand-rolling up to 100 units per day for the traditional market.
Impact on the Legal Cannabis Market
Fidel’s Hash Holes officially entered California dispensaries in April 2021 through a licensing partnership with Natura. Today, the brand is available in over 100 dispensaries statewide and has become a benchmark for infused pre-roll quality.
The brand’s flower also earned major recognition, with Fidel’s KMZ (Kush Mints x Zkittlez) winning first place at the Transbay Challenge, marking the company’s first competition win.
What’s Next for Fidel’s
Upcoming releases include a limited-edition Fidel’s x Carrots by Anwar Carrots collaboration, featuring exclusive merchandise and an Original Hash Hole packaged in a custom 3D-printed sculpture. Additionally, Fidel’s flower and rosin are set to launch in the licensed market, expanding access to the brand’s signature genetics and craftsmanship.
